The merchandise around Nezha 2 is selling like crazy! Director's Dumpling Signature Cards Only 10 in World, Stir fried to 180000 yuan

Nezha 2 continues to be popular, with a total box office of over 12 billion yuan, constantly breaking various records and driving the popularity of related derivative products. The production of the movie "Ne Zha 2" lasted for 5 years, so there was sufficient time to prepare for derivative products. We have cooperated with major companies such as Pop Mart, Jika Society, Card Game, Bandai Namco, and Sunnison. Cards, blind box figurines, and vinyl plush toys were all released simultaneously with the premiere of the movie.

According to Jika Society, from the first to the seventh day of the Chinese New Year, they launched an official joint collection card for the movie "Ne Zha 2", and the omnichannel sales exceeded 100 million yuan.

Pop Mart's "Nezha 2" series blind boxes sold over 70000 yuan in pre-sale during a live broadcast on February 9th, earning nearly 40 million yuan based on a price of 552 yuan per box.

At present, Bubble Mart has pre sold 7 batches, with production capacity reaching its limit, and the delivery date is even scheduled for August this year.

It is reported that among the seven official authorized figurines of Nezha 2, including Nezha, Aobing, and Aoguang, the best-selling one is actually Aoguang, with a crowdfunding price of 368 yuan, but its production is relatively small.

In this situation, speculation is inevitable.

The hidden version of Bubble Mart's "Ao Bing Edition Nezha" was originally priced at 69 yuan, but has now been sold for 697 yuan.

The director of the card game, Jiao Zi, personally signed the card, which is limited to 10 copies worldwide. It has now been sold for over 100000 yuan, with the highest bid being 180000 yuan. A Nezha SP card has also been sold for 12500 yuan.

The Nezha "Doutian Pack" card game comes in a box of 18 packs, containing 90 cards, and is priced at 180 yuan. From a probability perspective, there can only be one Nezha SP card in a few hundred boxes, and in online card drawing machines, the probability of drawing an SP card from each package is as low as 1/14337.

It is reported that the box office and derivative revenue ratio of American movies can often reach 4:6, and Japan can even reach 3:7, while China can only achieve 1:9 at present, indicating huge market potential.