Products cover more than 80 countries worldwide.
With a coverage rate of 80% in more than a dozen regions, led by Central and South America where sales are the highest, it has gained unanimous recognition from customers.
-
Corporate mission
Create simple and pure joy, connecting every wonderful moment.
With a spirit of craftsmanship, we create outstanding arcade entertainment products, bringing joy to players and generating sustainable profit value for our partners.
-
Corporate Vision
Let our arcade entertainment products reach and serve the world.
This is our ambitious goal for the future. It positions the company as a global industry leader and benchmark, aiming to set standards for quality and experience. This is not just about leading in scale, but also about achieving excellence in quality.
-
Corporate core
Centered on players, based on partners, and driven by innovation.
Player-centric: All our designs and innovations stem from a deep understanding of player needs. We are committed to providing end-players with a fair, fun, challenging, and immersive gaming experience, ensuring that "every coin spent is worthwhile."
Partner-driven: Our direct customers are operators/retailers. We see them as partners working side-by-side, dedicated to providing them with highly profitable, low-operating-cost, and highly reliable products and services, growing together with them to achieve a win-win situation.
Innovation-driven: We believe that only continuous innovation can maintain vitality. We constantly explore new technologies, new gameplay, and new content, blending technology and creativity to inject new life into traditional physical entertainment and lead industry trends.
-
Corporate Culture
Craftsmanship, Passion, Win-Win
These are the shared values and behavioral norms within the company, serving as a spiritual bond for all employees.
Craftsmanship:
Regarding Products: We pursue the ultimate in craftsmanship and quality, meticulously refining every component, every line of code, and every detail to ensure that every device leaving the factory is robust, durable, and performs exceptionally well.
Regarding Experience: We meticulously polish every aspect of the game, from the physical feel (joystick, buttons) to visual feedback (graphics, lighting), sound effects, and gameplay, striving to provide players with an impeccable, immersive experience.
Behavioral Manifestation: Perfectionist, meticulous, pursuing excellence, and attentive to detail.
Passion:
Regarding the Industry: We love the entertainment industry, believe in the power of games, and enjoy the process of creating joy. This passion is the source of our continuous investment and dedication.
Regarding Innovation: We are full of curiosity, willing to try new things, unafraid of failure, and always maintain a passion for exploring new technologies and ideas.
Regarding Players: We yearn to see players smile and cheer in front of our game consoles; this feedback is our greatest motivation.
Behavioral Manifestation: Enthusiastic, proactive, daring to challenge, and optimistic.
Win-Win:
Internal: We advocate teamwork and believe in the wisdom and power of the collective. We support each other, grow together, share success, and create a harmonious, positive, and supportive work environment.
External: We establish long-term, stable, and mutually trusting partnerships with operators, helping them succeed and achieve mutual development through our products. We interact with players, listen to their feedback, and jointly create more popular games.
Behavioral Manifestations: Teamwork, Open Communication, Mutual Trust and Assistance, Shared Success.
